Our approach

01

Frame the problem

We talk to the people who live with the thing daily, read what you already know and map out what success actually looks like. It all comes together in a detailed list of requirements: the yardstick for every decision that follows.

  • Stakeholder interviews
  • Market, material and constraint research
  • A detailed list of requirements
01

Shape the idea

We explore a wide range of ideas and make them tangible early, so they can be judged on more than a mood board. Together with you, we decide which direction to take forward.

  • Broad exploration of ideas
  • Sketches, models and prototypes
  • A direction chosen together
02

Detail everything

The unglamorous half. Tolerances, type scales, joints, states, edge cases. This is where a good idea either becomes a good thing or quietly falls apart.

  • Design system or technical file
  • Materials, finishes, suppliers
  • Testing, validation, costing
03

Build it for real

We stay on through production and on site. At the end you get something your own team can run, not a folder of files and good luck.

  • Production and site support
  • Guidelines, templates, training
  • Six months of aftercare

Who walks with you

Three disciplines, one team.

Most projects use two of them.

01

Product

From first sketch to production-ready file, with your makers in the room from the start.

02

Space

Interiors, retail and signage. Concept, materials, drawings and support on site.

03

Digital

Websites and interfaces that belong to the same family as everything else you make.

Questions we get

Do you take on small projects?

Yes, when the question is sharp. If we are not the right studio for it we will say so and point you to someone who is.

Who actually does the work?

The people you meet in the first meeting. We do not hand projects down to a junior after the pitch.

Do you work outside Belgium?

Always. We’re open to working outside Belgium, remotely or on site, wherever the project takes us.

Tell us what you're stuck on.

Start a project